Web design and development in New Brunswick

WordPress suits a team that publishes often and wants to edit most of the site itself. Its choice of plugins gives you ways to add functions, but someone needs to keep those plugins and the site updated for security. Before choosing it, decide who will make routine changes and how much control they need.

A custom site built in Next.js suits a business that wants fast pages, tight security and a design without template limits. It can still have a content editor, although you should expect a developer to handle structural changes. That distinction is useful when your team wants to update service descriptions but does not need to rearrange the whole site.

Start with the work your team will actually do. We recommend WordPress or a custom build after learning how you publish and maintain content, so the platform choice reflects who will use it after launch.

If you collect personal information through a website, the build needs to account for how your business uses and discloses it. We set up the enquiry form and a privacy page that explains those choices, using the information you provide about your business.

For commercial email, consent and unsubscribe handling need to be part of the plan. We set up a consent field on the sign-up form and include sender identification, a current mailing address and an unsubscribe route in the email design.

Bring what you have, and note anything still to be prepared.

• Brand filesYour logo in SVG, AI or EPS, plus your colours and fonts.
• PrioritiesA ranked list of the services or products you want visitors to find.
• ReferencesSites you like and dislike, with a note explaining each choice.
• AccessLogin details for your domain, hosting, email, analytics and Search Console, or the name of the person who holds them.
• PhotosImages of your team, premises and finished work.
• Proof of workCase studies, permitted client logos, testimonials, certifications and memberships in one folder.

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  Leaving real copy until the end

  Put actual headings and paragraphs into the designs early. Text of a different length can disrupt a layout approved with placeholders.

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  Copying every old page

  Review what visitors need and keep service pages clear. A shorter site is easier to scan and maintain.

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  Reviewing only on desktop

  Check every page on a phone before approval, including how the content reads on the smaller screen.

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  Putting accounts in an agency’s name

  Hold the domain and hosting accounts in your business’s name and grant access to the people working on them.