UI UX design agency for businesses in London

Start with the decision you need to make. Low-detail wireframes help you agree where information and controls belong without spending effort on visual detail. A clickable prototype takes more of the flow into a form people can try, making it useful when you need to test a task or show the idea to investors before development.

For a new product or a sensitive flow such as checkout, interviews and usability tests give you evidence from real users. For an existing product, reviewing analytics and support tickets is a way to identify problems when the schedule is tight. The choice affects how much research work is needed and what evidence you have for design decisions.

A small component library suits an early product or marketing site. A full design system is more useful across many screens or several teams. An established UI kit helps an early product move faster; a custom visual language gives you more control when the interface itself is part of what customers pay for. We review the flows with you against how your customers and staff work.

UK guidance says organisations providing services through a website must make reasonable adjustments for disabled people. For your design, that means accessibility needs to be addressed in the screens and components. We set up readable text sizes, colour contrast, visible focus states, clear labels and tap targets that are large enough to use. The work gives your developers specific design details to carry into the build and check against the relevant accessibility criteria.

Bring what you already have so we can understand the product and the decisions ahead.

• User types and tasksNote who uses the product and which tasks bring revenue or generate support calls.
• Evidence of frictionGather analytics, session recordings, support tickets or sales call notes that show where people get stuck.
• Brand filesShare your guidelines, logo, fonts, colours and any existing design files.
• Technical limitsAsk your developers about their front-end framework, component library and current back-end constraints.
• Familiar productsList competing products or common tools your users know, with notes on what works and what annoys them.

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  Designing beyond the technology

  Check the front-end framework and existing component library before creating controls that are difficult for your developers to build.

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  Making forms hard to use

  Avoid low-contrast text, small tap targets and fields labelled only with placeholder text. Give each field a clear label and check the design on a phone.

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  Settling debates by opinion

  Put the prototype in front of real users and watch what they do. Their actions give you evidence to use when choosing between designs.

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  Walking away at handover

  Keep the designer available during development so questions get answered without guesswork and the built product stays closer to the design.