UI UX design agency for businesses in the United Kingdom

Start with the decision you need to make. Low-detail wireframes let you review the structure of a page or screen without spending effort on visual polish. A clickable prototype is useful when you need people to try a flow, or when you want to show investors how a product works before code is written.

For a live product, an incremental redesign lets existing users adjust to changes in stages. A full redesign suits a product whose structure no longer fits how people use it, though that means reconsidering the structure across the product. Your choice affects how much of the existing interface you need to revisit.

Think about reuse too. A small component library is often enough for a marketing site or an early product; a full design system suits a product with many screens or several teams. An established UI kit or open-source component library helps an early product move faster, while a custom visual language suits a brand where the interface itself is part of what customers pay for.

Accessibility needs to be considered in the screen design. Equality and Human Rights Commission guidance on the Equality Act 2010 says organisations providing services through a website must make reasonable adjustments for disabled people. For your build, we design readable text, colour contrast, visible focus states, clear labels and tap targets that are large enough to use. The W3C’s WCAG provides success criteria at levels A, AA and AAA, which give the project a basis for checking those choices.

Bring what you already have about your users, your product and its visual identity.

• User types and tasksList who uses the product and what each group needs to do; mark tasks that bring revenue or prompt support calls.
• Evidence of frictionGather analytics, session recordings, support tickets or sales call notes that show where people get stuck.
• Brand filesBring guidelines, logos, fonts, colours and any existing design files in Figma or another tool.
• Familiar productsNote competing products or common tools your users know, including what works and what annoys them.
• People to testIdentify customers or staff willing to try a prototype and talk through what confuses them.

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  Polishing screens too early

  Agree the flow and structure first. Otherwise, attractive screens can need restructuring when the team discovers that a task does not work.

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  Designing only the ideal path

  Include error and empty states in the design, so developers are not left to improvise when something goes wrong.

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  Making forms hard to use

  Check contrast and tap target sizes, and give fields clear labels instead of using placeholder text as the only label.

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  Walking away at handover

  Keep a designer available for build questions. Without that support, developers have to guess and the finished product can drift from the design.