Web design and development for New Hampshire businesses

WordPress suits a team that publishes often and wants to edit most of the site itself. Its choice of plugins gives you options for extending the site, though someone needs to keep it updated for security. A custom-coded site in Next.js suits a business that wants fast pages and a design without template limits. Plan for a developer to handle structural changes, even if your team has an editor for content.

Your design choice is separate from the platform choice. A custom design fits when your brand, content or audience needs something specific; an adapted template can suit a simple site with a tight brief, provided it is reworked around your actual content. Before recommending WordPress or Next.js, we learn how your team works and how much you expect to edit. That gives us a practical basis for choosing the build and planning who will maintain it.

For a business open to the public, accessibility belongs in the brief. US guidance says the ADA covers goods and services offered on the web and identifies WCAG as helpful guidance. We agree a WCAG accessibility target with you, then use it to guide the sitemap, wireframes and desktop and mobile page designs. Your feedback on those designs gives us a chance to review the agreed target before the build begins.

Gather these details so we can make useful decisions about the site.

• Brand filesYour logo in SVG, AI or EPS, plus colours and fonts, or a note that they still need creating.
• PrioritiesA ranked list of the services or products you want to feature.
• ExamplesSites you like and dislike, with a short reason for each choice.
• Account accessLogins for the domain, hosting, email, analytics and Search Console, or the contact who holds them.
• PhotosImages of your team, premises and finished work; arrange photography ahead if needed.
• Enquiry goalsThe calls, quote requests or applications you want, and who handles each.

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  Choosing a platform too early

  First decide who will update the site and how often. Use those editing needs to guide the choice.

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  Reviewing only on desktop

  Check every page on a phone as well, so you can see the experience visitors get on a smaller screen.

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  Putting accounts in someone else's name

  Hold the domain and hosting accounts in your business's name and grant access to the people doing the work.

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  Leaving search checks until launch

  Check for missing page titles, a missing sitemap and an indexing block left over from development.