Product launch checklist

A launch checklist for a web app or MVP that you can tick off and copy.

FreeRuns in your browserNo signupUpdated 2026-11-05

About this tool

How it works and how to read the result.

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Web app & SaaS development

SaaS products and web apps, from first version to scale.

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What it does

This product launch checklist covers what to check before a web app or MVP goes live. It is grouped into testing, accounts, security, reliability, payments, email, legal and privacy, analytics, search and sharing, app stores, support, launch day and the weeks after. Tell it what your product does, such as taking payments or sending email, and it shows only the items that apply. Tick items off as you go, add your own, hide what is done, and copy or download the list as Markdown with your ticks included. It runs in your browser.

How to use it

Add your product name and launch date if you want them in the copied list.
Tick the options that describe your product: accounts, payments, email, a mobile app, users in the EU or UK.
Add any items specific to your launch, one per line.
Work through the list and tick items as they are done.
Copy or download the Markdown to keep progress, or paste it into your project tool.

How to read the result

With the default options, a web app with accounts, payments, email and users in the EU or UK, the list has 51 items in 12 sections. Turn on the mobile app option and it grows to 55, adding store listings, review time, privacy details and release-build testing. Turn off EU or UK users and it drops three items about cookie consent, data requests and processing agreements.

Each section shows its own count, such as "Security · 2/6", so you can see where the gaps are rather than only the overall percentage. A launch at 90% with every security and payment item ticked is in better shape than one at 95% with backups untested.

Some items carry a short hint. "Each role can only see and change what it should" suggests pasting the URL of another user's record while logged in as someone else, which is the quickest way to find a missing permission check. "Automatic database backups, and one restore actually tested" is worded that way because a backup you have never restored is only a hope.

Ticks are kept only while the page is open. The copied Markdown uses "- [x]" for done and "- [ ]" for not done, which shows as a checklist in GitHub, GitLab, Notion and most project tools, so you can carry on from there.

For the legal pages, the privacy policy generator, terms of service generator and cookie consent banner generator will give you a starting draft.

If the checklist shows more gaps than you can close before launch, our web app development service can help get the product ready.

Questions

Frequently asked.

When should I start on the launch checklist?

Two to three weeks before launch is a sensible minimum, because some items depend on other people. App store review, email domain records and data processing agreements all involve waiting on someone else. Go through the list once early to find those, then work through the rest in the final week.

Do I need everything on the list for an MVP?

Most of it, yes. An MVP can be small in features, but it still holds real people's data and money. Backups, security basics, a privacy policy and a way to reach you are not optional because the product is new. What you can skip is polish: fewer help articles, a simpler announcement, a basic report instead of a dashboard.

Why does the list change when I tick the options?

Sections and items that only apply to some products are hidden until you say they apply. Payments adds items about live keys, webhooks and refunds. Email adds domain records and template checks. Users in the EU or UK adds cookie consent, data requests and processing agreements. Mobile adds app store items.

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