UI UX design agency in Los Angeles

Choose design-only work if you already have developers who will build the product. Your team retains control of implementation, while the design partner prepares the work they need. Choose design and build from one team if you want a single party responsible for the finished product. That choice brings design and implementation under the same working arrangement.

The visual starting point is another decision. An established UI kit or open-source component library can speed up early design work and give developers familiar components to use. A custom visual language takes a different approach: it suits a product where the interface itself is part of what customers pay for.

Research should fit the decision. For a new product, or a checkout or onboarding flow where mistakes carry more weight, interviews and usability tests with real users give you direct evidence. For an existing product with a tight schedule, reviewing analytics and support tickets helps identify where to focus. We discuss your goals and scope with you before the design work starts.

For a business open to the public, US guidance says the ADA covers the goods and services it offers on the web and identifies WCAG as helpful guidance. We design accessibility into the screens: readable text sizes, sufficient colour contrast, visible focus states, clear labels and tap targets large enough to use. These choices belong in the design work, so they can be specified for the build and checked as screens are developed.

A clear picture of current user tasks gives us a useful starting point for mapping flows.

• List your main user types and their tasks. Mark those tied to revenue or support calls.
• Gather analytics, session recordings, support tickets or sales call notes that show where users get stuck.
• Bring your brand guidelines, logo, fonts, colours and any existing design files.
• Note products your users already know, including what works well and what annoys them.
• Find a few customers or staff willing to try a prototype and explain what confuses them.

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  Polishing too early

  Agree the flow and structure before investing in finished visuals, so attractive screens do not need restructuring.

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  Deciding by opinion

  Test a clickable prototype with real users when the team disagrees about a flow.

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  Ignoring the build

  Check proposed components against the front-end framework and component library your developers use.

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  Making forms hard to use

  Avoid low-contrast text, small tap targets and fields labelled only with placeholder text.