Website brief and RFP generator
Answer a few questions and get a brief to send to web design agencies.
FreeRuns in your browserNo signupUpdated 2026-11-05
Goals
Features
Nothing you type leaves your browser.
Brief complete
80%
Pages listed
5
Words
282
| Part of the brief | Status |
|---|---|
| What the company does | Done |
| At least one goal | Done |
| Audience | Done |
| Pages | Done |
| Features | Done |
| Sites you like | Done |
| Budget range | Missing |
| Target launch | Done |
| Proposal deadline | Missing |
| Contact details | Done |
# Website brief: Example Engineering LLC Date: [date] Contact: Sara Ahmed, Marketing Manager, sara@example.com ## 1. About us We design and install industrial cooling systems for factories and warehouses in the UAE and Oman. ## 2. The project A redesign of our current website. Our current website is https://www.example.com. ## 3. Goals - Get more enquiries or leads - Look more credible to customers We will judge success by: [for example, number of quote requests per month, or online sales]. ## 4. Audience Facility and operations managers at manufacturing and logistics companies. ## 5. Pages - Home - About us - Services (4 service pages) - Projects / case studies - Contact ## 6. Features - Contact and quote forms - Multilingual (e.g. English and Arabic) - Content editing by our team (CMS) - Analytics and conversion tracking ## 7. Content We have some text and photos, but need help to finish them. ## 8. Websites we like - https://www.example.org: clear service pages - https://www.example.net: simple quote form ## 9. Budget and timeline - Budget: [budget range] - Target launch: Before the end of Q2 ## 10. What we would like in your proposal - Your understanding of the project and any questions you have. - Your approach, with the main stages and what we need to provide at each. - A timeline with milestones. - Who will work on the project. - Two or three relevant examples of your work. - A cost breakdown, including anything not covered. - Hosting, maintenance and support after launch. ## 11. How to respond Please send your proposal to Sara Ahmed, Marketing Manager, sara@example.com by [proposal deadline]. We will reply to every agency that responds.
Agencies quote more accurately when the budget and deadline are filled in. A range is enough, and it saves both sides time on proposals that do not fit.
About this tool
How it works and how to read the result.
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Website design & development
Company websites designed and built to win trust and enquiries.
See the serviceWhat it does
This website brief template generator turns your answers into a brief you can send to web design agencies. It covers what your company does, the type of project, goals, audience, the pages and features you expect, how ready your content is, websites you like, budget and timeline. It ends with a request-for-proposal section that tells agencies what to include and when to reply, so the proposals you get back are easier to compare. A checklist shows which parts are still missing. Nothing you type leaves your browser.
How to use it
- Describe the company in one or two plain sentences and choose the project type.
- Tick your goals and the features you need, and list the pages you expect, one per line.
- Say how ready your content is and add two or three websites you like, with the reason.
- Fill in your budget range, target launch and the deadline for proposals.
- Check the status table, then copy or download the brief and send it to your shortlist.
How to read the result
The default example is an engineering company redesigning its website to win more enquiries. It lists 5 pages and 4 features, including English and Arabic versions and a quote form. The brief is 80% complete: the two parts missing are the budget range and the proposal deadline, and both show as placeholders in the text.
Those two gaps matter most. Without a budget, one agency may propose a small template site and another a custom build, and you cannot compare them. Without a deadline, replies arrive over weeks. Fill both and the score reaches 100%.
The "Websites we like" section is more useful when each link has a reason, such as "clear service pages" or "simple quote form". Agencies can then copy the idea rather than guess at the look.
The "What we would like in your proposal" list asks every agency for the same things: approach, timeline, team, examples, cost breakdown and support after launch. Delete any you do not need, but keep the cost breakdown so you can see what is and is not included.
If you would like us to respond to your brief, see website design and development. To sense-check the budget before you send it, try the website cost calculator.
Questions
Frequently asked.
What is the difference between a website brief and an RFP?
A brief describes the project: who you are, what the site must achieve, what it needs and when. A request for proposal (RFP) is a brief plus instructions on how agencies should respond, what to include and by when. The generated document does both, with a section listing what you want in each proposal and a deadline.
Should I share my budget with agencies?
Yes, as a range. Without one, agencies guess, and you get proposals that are hard to compare: one quotes a template site, another a custom build. A range lets each agency propose the best solution it can deliver within it. You can still negotiate on scope once you have shortlisted.
How many agencies should I send the brief to?
Three to five is a manageable number. Fewer gives you little to compare; more creates a lot of reading and calls for you and work for agencies that will not win. Shortlist on relevant past work first, then send the brief with the same deadline to everyone.
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