Web design company in Charlotte

WordPress suits a team that publishes often and wants to edit most of the site itself. Its plugins give you a wide choice of features, but someone needs to keep the installation updated for security. A custom Next.js site is faster and more secure, and can still have an editor. We recommend an approach after learning how your team works.

A hosted builder such as Wix, Squarespace or Webflow suits a small site that an owner wants to run alone. The trade-off is less control over code and speed. Moving away from the platform later can mean rebuilding the site, so consider who will maintain it and how much control you want over its development.

A headless setup pairs a custom front end with a separate content editor. It fits a site that needs speed and substantial editing, but it also introduces more parts to host and maintain. Ask who will look after those parts before choosing this route.

For businesses open to the public, US guidance says the ADA covers goods and services offered on the web and points to WCAG as helpful guidance. We use that guidance when planning page layouts and forms, and set up a clear heading structure for the content.

If you send commercial email, including to other businesses, it needs a valid physical postal address and a clear opt-out. We set up those details in the email template; your team also needs to handle opt-out requests.

A little preparation gives us useful material to discuss.

• Rank the services or products you most want to feature.
• Choose a goal, such as quote requests or calls, and name the person who handles each enquiry.
• Gather case studies, testimonials and client logos you have permission to show.
• Collect real photos of your team, premises and finished work.
• Note a few sites you like or dislike, with a reason for each choice.
• Find the login details for your domain, hosting, email and analytics, or identify who holds them.

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  Choosing a platform too early

  First decide who will update the site and how often. Let those needs guide the choice.

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  Leaving content until the end

  Use real headings and paragraphs during design, so layouts fit the words you intend to publish.

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  Copying every existing page

  Keep the pages that serve a clear purpose. A shorter site is easier to scan and maintain.

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  Approving only on desktop

  Review each page on a phone before signing off the design.