Shopify development company in the United Kingdom

An existing theme is a lighter starting point. Customising it keeps setup simpler and makes later theme updates easier to manage. A custom theme gives you more room for an unusual catalogue or a distinct brand, though future layout changes will need development work. We help you choose by discussing your business, audience and goals, then agreeing the scope with you before design begins.

For extra features, an app is often the quickest route. Check the ongoing subscription, extra scripts and reliance on its maker before adding one. Custom code or a custom app can fit a specific requirement more closely, with maintenance needed as Shopify changes. A headless storefront suits content-led brands or unusual buying flows, but gives up the theme editor and may not work with apps that add features through a theme.

If you sell into several countries, markets let one store handle local-currency pricing, translations and international domains. Separate stores are worth considering when each country needs its own catalogue or team, or when you need payouts in different currencies. The choice affects how much your staff manage in each store.

Online buyers must be told about their cancellation rights after delivery. We set up a returns and cancellation page using the policy written for your business, and make that information available in the store. Review the wording before launch so it describes the process your staff will follow.

If your business is a limited company, its website must show its registered number, registered office address, place of registration and limited-company status. We include a place for those details in the site. Have the information ready when you review the pages.

These materials give us a useful starting point for the store and its scope.

• Your Shopify account and plan, in the business’s own name and billing.
• A product sheet with titles, descriptions, prices, SKUs, barcodes, weights, options and stock by location.
• Consistent product photos for each colour or style, plus size charts, care instructions and specifications.
• Business and bank details for your payment gateway, along with shipping, returns, privacy and terms policies. Review any generated policy templates before use.
• A list of current and planned tools, including what each needs to do for your store.

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  Inconsistent product data

  Agree how staff use tags, product types and vendors. Automated collections and filters read those fields, so inconsistent entries can put products in the wrong place or hide them.

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  Too many apps

  Check what each app adds before installing it. Some add scripts and subscriptions, and some leave theme code behind when removed, so inspect the theme files after uninstalling.

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  Missing redirects

  Map old product and collection URLs to their new destinations and import the map at launch. Redirects only work from URLs that no longer load a page.

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  Unfinished content

  Check for theme demo text, placeholder policies and default notification wording before opening the store to buyers.