SEO services in Virginia Beach

Start with how your customers search. Local SEO suits a business people look for nearby, while content-led SEO suits a business whose buyers research their options before getting in touch. You may need both. The balance should reflect the way customers look for your services, rather than a package chosen before anyone has looked at your business.

A one-off audit and fix project fits a site with clear technical problems when you have an in-house team ready to carry the work forward. An ongoing engagement fits when you need new content, local work and regular reporting. The first option leaves more follow-up with your team; the second gives that continuing work a place in the scope.

We begin by learning about your business, customers and goals. We then agree the scope with you, so the choice reflects the work you need and the responsibilities you want your own team to retain. That gives you a basis for discussing what happens after the initial changes have been made.

We work remotely from India using video calls, WhatsApp and a shared project board. IST is 10h30m ahead of Eastern time in winter and 1 hour less during daylight saving time. The shared board gives you a place to review work and leave feedback across that difference.

1. 01

   Audit access

   Give us read access to Search Console for the audit. Keep write access back at this stage.

2. 02

   Baseline

   We record organic traffic, enquiries, indexed pages and searches your site already appears for before changes begin. This gives the work a starting point for comparison.

3. 03

   Design and build

   Where page design is in scope, you review desktop and mobile designs before code. We test the build on real devices and browsers and handle analytics and search setup at launch.

4. 04

   Content review

   You check new and rewritten pages for accuracy, provide photos and examples, and answer questions about the work your business does.

5. 05

   Reporting

   We report on rankings, traffic and enquiries using Search Console and analytics, so you can review the work against the measures discussed.

The scope depends on the state of your site and the work needed to improve it.

• Site health

  Duplicate pages, slow templates and indexing errors add investigation and repair work.

• Service areas

  Each area or branch adds profile and citation work, as well as a location page with something specific to say.

• Content

  Improving existing pages takes less work than planning and producing a new set of service pages and guides.

• Past problems

  Bought links, thin pages, hacked content or a manual action may need attention before growth work starts.