SEO company Nottingham businesses can work with

Start with how customers search. Local SEO suits you when people want a provider nearby and need to assess your business in local search results. Content-led SEO suits buyers who research a problem or compare their options before making contact. A service business often needs both: the balance depends on which searches are most relevant to its customers. A narrow focus keeps the initial workload smaller; covering both gives you more types of page and local information to maintain.

The next choice is the scope of the engagement. An audit followed by a defined set of fixes suits a site with clear technical problems when your own team can continue the work. An ongoing engagement makes more sense when you need new content, local work and regular reporting. Ask what your team will be expected to carry on after the initial fixes, so you can judge the effort involved.

Be cautious about a separately sold AI-search package. Google says special markup, AI text files and extra optimisation are not required for appearances in AI Overviews or AI Mode. Ask for a clear description of any proposed work before adding it to your scope.

We work remotely over video calls, WhatsApp and shared project boards. India is 5h30m ahead of the UK, or 4h30m ahead during British Summer Time. The shared board gives you a place to review work and leave questions between calls.

1. 01

   Discover

   We learn about your business, customers and goals, then agree the scope with you. Tell us which enquiries you want more of and which services deserve attention first.

2. 02

   Audit

   Give us read access to Search Console so we can examine the site. Google suggests holding back write access during the audit stage.

3. 03

   Local setup

   We work on your Google Business Profile, citations and location pages for the places you serve. You confirm the service areas and business details.

4. 04

   Implement

   Review new and rewritten pages for accuracy. Your photos, examples and answers supply the business knowledge that makes the content useful.

5. 05

   Report

   We report monthly on rankings, traffic and enquiries using Search Console and analytics. Review the figures with us alongside the enquiries your team receives.

The work involved depends on the site you have and what needs to change.

• Site health

  Duplicate pages, slow templates and indexing errors add investigation and technical work compared with a clean site.

• Service areas and branches

  Each adds profile and citation work, plus a location page that needs something specific to say.

• Content production

  Improving existing pages takes less work than planning and producing a new set of service pages and guides. Who writes them also affects the scope.

• Past problems

  Bought links, thin pages, hacked content or a manual action need attention before growth work starts.