Pitch deck outline generator
A slide-by-slide outline for an investor deck from a few answers.
FreeRuns in your browserNo signupUpdated 2026-11-05
The answers below are an example for a booking startup. Replace them with your own; anything left blank becomes a placeholder.
Slide order changes with the stage: the strongest evidence you have goes near the front.
12 slides, every answer filled in
Slide 1 · Title
ClinicBook: Online booking and reminders for small physiotherapy clinics
- Logo, company name and the one-line description
- Your name, email and the date
Show: Logo and one line of text. Nothing else.
Slide 2 · Problem
Clinics take bookings by phone. Reception spends hours a day on calls, and cancelled appointments go unfilled.
- Who has it: Independent physiotherapy clinics with 2 to 10 practitioners
- What it costs them today, in time or money, from your own interviews or data
- How they cope with it now
Show: One customer's story or a single number you can back up.
Slide 3 · Solution
A booking page patients can use in under a minute, with automatic reminders and a staff calendar that fills gaps from a waiting list.
- How it works, in three steps at most
- The moment the customer sees the value
- What is different from how they cope today
Show: A simple before-and-after, or the three steps.
Slide 4 · Traction
12 clinics on the pilot, 3 paying. 1,400 bookings made online last month.
- One chart of your most important number over time
- Customers, revenue, usage, pilots or a waiting list
- A short quote from a customer
Show: A single chart of real numbers, with labelled axes and dates.
Slide 5 · Why now
Patients expect to book online, and clinics are finding reception staff hard to hire.
- The change in technology, regulation or behaviour
- Why this could not have worked, or was not worth doing, a few years ago
Show: One change, clearly explained.
Slide 6 · Market
Independent physiotherapy clinics in our first two countries, counted from professional registers.
- Count customers bottom-up: number of buyers × what each pays a year
- Show how you counted and where the numbers came from
- The first segment you will win, and where you go next
Show: Three nested figures: everyone, who you can reach, who you will win first.
Slide 7 · Product
ClinicBook in use
- Two or three screenshots, or a short live demo
- Show a real task from start to finish, not a feature list
Show: Screenshots with one caption each.
Slide 8 · Business model
Monthly subscription per clinic, priced by number of practitioners.
- Price and how it is charged
- Gross margin and what drives it
- Unit economics if you have them: CAC, lifetime value, payback
Show: Price points and a simple unit economics table.
Slide 9 · Competition
Phone and paper diaries, and general booking tools that do not handle practitioner schedules.
- Include doing nothing and doing it by hand
- Compare on the two or three things customers care about most
- Why you win, and why that lasts
Show: A short comparison table, or a 2×2 with honest axes.
Slide 10 · Team
A physiotherapist who ran a clinic for eight years, and a developer who has built booking systems before.
- Founders and key people, with the experience that matters here
- Why this team is right for this problem
- Key hires the round pays for
Show: Photos, names, one line each on relevant experience.
Slide 11 · Plan and financials
Where the seed round gets us
- Revenue, costs and burn for the period this round covers
- The assumptions behind the forecast
- Milestones: 150 paying clinics and a second country live
Show: A simple table by quarter or year, with assumptions listed.
Slide 12 · The ask
Raising $500,000 (seed)
- Use of funds: Product and engineering, sales to clinics, customer support
- This gets us to: 150 paying clinics and a second country live
- How to reach you
Show: The amount, three uses of funds and the milestones. Contact details.
Appendix
- Detailed financial model
- Customer case studies or interview notes
- Product roadmap
- Cap table summary
About this tool
How it works and how to read the result.
Need this done for you?
Web app & SaaS development
SaaS products and web apps, from first version to scale.
See the serviceWhat it does
This pitch deck outline generator turns a few answers about your startup into a slide-by-slide outline for an investor deck. For each slide you get a headline taken from your answers, the points to cover and a suggestion for what to show. The order changes with your stage, the deck can be standard or short, and you can add an appendix. Copy the outline or download it as Markdown, then build the slides in whatever tool you use. Blank answers become placeholders, so you can see what is still missing. It runs in your browser.
How to use it
- Enter the company name, the stage and what you do in one sentence.
- Answer the questions on problem, customer, solution, why now, market, business model, traction, competition and team.
- Pick a currency and enter the amount you are raising, what the money is for and the milestones it gets you to.
- Choose a standard or short deck and whether to add an appendix.
- Check the badge for missing answers, then copy or download the outline.
How to read the result
The example is ClinicBook, raising 500,000 at seed for online booking at physiotherapy clinics. The outline has 12 slides: title, problem, solution, traction, why now, market, product, business model, competition, team, plan and the ask. Traction is fourth because, at seed, 12 pilot clinics with 3 paying and 1,400 online bookings last month is the strongest thing the company has.
Each slide's headline comes from an answer. The problem slide leads with "Clinics take bookings by phone…" and lists who has the problem, what it costs them and how they cope today. The ask slide reads "Raising $500,000 (seed)" with the use of funds and the milestone of 150 paying clinics and a second country.
Switch the stage to pre-seed and team moves up to fifth, before the market, while traction drops back. Switch to Series A and traction comes straight after the title. Choose the short deck and the outline drops to 10 slides, with why now added as a point on the problem slide and screenshots on the solution slide.
The points on each slide are prompts, not text to paste. The market slide, for example, asks you to count buyers bottom-up and show your sources rather than quote a large top-down figure. Where the outline asks for a number, use one you can defend in the meeting.
The structure follows the sections Sequoia recommends in its guide to writing a business plan: purpose, problem, solution, why now, market, competition, business model, team, financials and vision, with traction and the ask added for a fundraising deck.
If your numbers slides need work, the LTV calculator and CAC calculator give you the unit economics. If the product slide needs a product, our web app development service can build the first version.
Questions
Frequently asked.
How many slides should a pitch deck have?
Enough to tell the story and no more. The standard outline here has 12 slides and the short one has 10, folding why now into the problem and the product into the solution. Anything detailed, such as a full financial model, belongs in an appendix you send on request, not in the main deck.
Does the slide order matter?
Yes, because investors form a view early. Put your strongest evidence near the front. At pre-seed that is often the team and the insight, so team moves up. At seed, early traction usually follows the solution. At Series A, traction opens the deck straight after the title, because the numbers are the main argument.
Should each slide have a headline?
Yes. Write each slide title as a sentence that states the point, such as "Clinics lose hours a day to phone bookings", not just "Problem". Someone flicking through the deck without you should still get the argument from the headlines alone. The generator fills each headline from your answers.
More in Business & pricing
Related tools.
- Website redesign checklistSteps to redesign a site without losing traffic: audit, redirects, launch, checks.
- Website sitemap plannerPlan the pages of a new site as a tree and export it as a list or outline.
- Website cost calculatorPages, features, CMS and design level, as an estimate range with the assumptions shown.
Your next move
Like what you see? Tell us about it.
A process that takes too long, a website that undersells you, or an idea ready to take shape. Tell us where you are and we will suggest a useful next step.
India · Working with clients worldwide