Web design Detroit businesses can manage

WordPress suits a team that publishes often and wants to edit most of the site without handing every change to a developer. It has a large choice of plugins, which gives you options as your content needs change. Plan for regular updates, though: keeping the site secure is ongoing work, not a task that ends at launch.

A custom-coded site in Next.js suits a company that wants fast pages, tight security and a design without template limits. It gives you flexibility in the design, while structural changes are work you would normally ask a developer to handle. Think about who will maintain the site before choosing that route.

A hosted builder such as Wix, Squarespace or Webflow suits a small site an owner wants to run alone. You trade some control over code and speed for that independence, and moving away later can mean rebuilding. We recommend WordPress or a custom site after learning how your team works and what it needs to edit.

US Department of Justice guidance says the ADA covers goods and services that businesses open to the public offer on the web, and identifies WCAG as helpful guidance. For your build, we agree an accessibility target in the brief and set up the sitemap and page designs around it, with your feedback before development. WCAG has A, AA and AAA levels; the W3C encourages using its latest version.

A clear goal and the right materials help us discuss the work.

• Your goalChoose the action you want, such as quote requests, applications or calls, and name who handles them.
• Your prioritiesList the services or products you most want to feature, in order.
• Brand filesGather vector logos, colours and fonts, or tell us what still needs creating.
• Website examplesNote what you like or dislike about each one and why.
• PhotosGather images of your team, premises and finished work; book a shoot ahead if needed.
• Account accessFind the logins, or the person who holds them, for your domain, hosting, email and measurement tools.

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  Using placeholder copy until the end

  Bring real headings and paragraphs into the design early, so their length does not disrupt an approved layout.

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  Reviewing only on a large screen

  Check every page on a phone before approving the design.

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  Copying every old or competitor page

  Choose clear service pages your visitors can scan and your team can keep current.

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  Leaving search setup until launch

  Check page titles and the sitemap, and remove any indexing block left from development.