SEO company in West Bromwich

Start with how your customers search. Local SEO suits you when people look for a provider nearby. Content-led SEO suits you when buyers research their options before getting in touch. If both habits apply, divide the work between them: give nearby searches attention while building pages that answer the questions buyers ask before they make contact.

Paid search is a separate choice. It provides visibility while its budget runs, then stops when the budget ends. SEO develops gradually and keeps working. If you already run ads, the search terms from those campaigns can help you decide which topics deserve organic pages. That gives you a way to use what you have learnt from paid search in your SEO planning.

Your website platform also affects the decision. If it prevents you editing titles, adding structured data or fixing slow templates, each change can become harder to make. A rebuild can take less effort than working around those restrictions. Check what your current system allows before committing to either a rebuild or a plan for improving the existing site.

We work remotely over video calls, WhatsApp and a shared project board. India is 5h30m ahead of the UK, or 4h30m during British Summer Time, from the last Sunday in March to the last Sunday in October. The shared board keeps tasks and feedback visible across that difference.

1. 01

   Discover

   Tell us about your business, customers and goals. We agree the scope of the SEO work with you before implementation.

2. 02

   Audit

   Give us read access to Search Console first. Write access can wait until the implementation work requires it.

3. 03

   Set a baseline

   We record organic traffic, enquiries, indexed pages and searches your site already appears for, so later reports have a starting point for comparison.

4. 04

   Implement

   We fix speed, indexing, redirect and crawl problems in the site’s code alongside content and local work. You review new or rewritten pages for accuracy and supply the photos and examples that only your business has.

5. 05

   Build relevant mentions

   We look at opportunities such as supplier and partner pages, trade associations and useful resources. Relevant mentions are more useful than unrelated directory listings.

The scope depends on the condition of your site and the work needed to compete.

• Site health

  A larger site with duplicate pages, slow templates or indexing errors needs more investigation and fixes than a clean, smaller site.

• Service areas and branches

  Each adds profile work, citations and a location page with something specific to say.

• Content

  Improving existing pages takes less work than planning and producing a new set of service pages and guides; who writes them also affects the scope.

• Competition

  The number and strength of businesses pursuing the same searches affect the content and reputation-building work needed.